China thus outperformed the german and u.S. Markets in terms of sales of german luxury brands. This is the result of a study by car expert ferdinand dudenhoffer from the university of duisburg-essen, which was made available to dpa on sunday.
In their home market of germany, which was slightly in the red overall in 2012, german premium manufacturers registered 882,000 new cars, while in the u.S. They registered 837,000 vehicles. In china, german premium manufacturers increased sales by 26 percent compared to the previous year, in the u.S. By 15 percent. In germany, on the other hand, sales stagnated.
The importance of the booming chinese market will increase in the coming years. Dudenhoffer expects german luxury carmakers to sell more than one million new cars in china in 2013. By way of comparison: in 2005, the total sales of BMW, mercedes & co co in china still at 104,000 vehicles according to survey. Since then, they have increased their sales in china by an average of 37 percent per year.
BMW, audi and daimler set new records for global sales in 2012, as did the VW group. The german nobel manufacturers have thus benefited above all from the unbroken demand for expensive cars in china and the u.S. In comparison, mass manufacturers such as PSA, renault, fiat and opel, which are dependent on developments in europe, are currently having a hard time. The market in the EU has declined drastically, especially in the crisis countries of southern europe.